Brands & Manufacturers
PUMA and SEAQUAL INITIATIVE collaborate to use existing football jerseys to produce new ones.
PUMA has used recycled yarn from old football jerseys and SEAQUAL® MARINE PLASTIC by SEAQUAL INITIATIVE to create a new jersey with the same characteristics as virgin polyester.
RE:JERSEY is an innovative recycling project which aims to reduce waste and pave the way towards more circular production models in the future. PUMA’s football kits on the market today are made from 100% recycled polyester, while the RE:JERSEY shirts are made with 75% repurposed football jerseys and 25% SEAQUAL® MARINE PLASTIC, a sustainable and fully traceable raw material from SEAQUAL INITIATIVE using marine litter from our oceans.
Forever Faster is PUMA’s mantra. It is more than about being quick. It is about more than 70 years of fast products for fast athletes. PUMA aims high, and when they score their goals, the next time they aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.
“As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products,” said Matthias Bäumer, General Manager BU Teamsport at PUMA. “With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.”
The products made in the RE:JERSEY project can be seen at PUMA clubs Manchester City, AC
Milan, Borussia Dortmund and Olympique de Marseille