Collaborative Community

SEAQUAL INITIATIVE is a community with a single voice against plastic pollution. We bring together individuals, organizations and companies, to help clean our oceans, raise awareness of the issue of marine plastic and highlight the heroes who are working to solve it.

A single voice
against plastic pollution

Ocean Cleaning

SEAQUAL INITIATIVE works with ocean clean-ups around the world, to bring value to the waste they recover

Worldwide, there are a growing number of ocean clean-ups working hard to retrieve marine litter from our oceans, beaches, rivers and estuaries.

Ocean clean-ups can be anything from small groups of local volunteers, all the way through to large international programs. They can be one-off beach clean-ups or involve whole communities of fishermen retrieving waste on a regular basis.

These ocean clean-ups collect all types of waste; plastics, metals, glass, rubber, and mixed material items – everything from shoes to refrigerators!

Because mixed waste is expensive to recycle, in the past much of this waste was destined to landfill or incineration. SEAQUAL INITIATIVE is dedicated to giving a second life to this material. At SEAQUAL INITIATIVE we don’t look for materials to recycle, we recycle the materials we find.

This mixed waste is sorted into different material types; materials such as metals and glass are recycled through traditional routes, while organic material and other non-plastics are recycled or disposed of responsibly. Marine plastics are harder to recycle. Although plastics can survive in the ocean for hundreds of years, UV rays, salt water and friction mean they can degrade quickly. SEAQUAL INITIATIVE is dedicated to giving a new life to all types of marine plastic.

The types of plastics found and the ratio of plastics to other materials depends upon many factors, including the type of ocean clean-up, the region and the season. Typically, beach clean-ups have higher percentages of plastics, because the waste has been carried there by the tides; for example, PET water bottles may represent 40% of waste collected on some beaches, but only 5-10% of the waste collected from the ocean floor by fishermen.


tons of marine litter



Today, all transformation of marine plastic by SEAQUAL INITIATIVE takes place in Europe. This marine plastic has been retrieved by ocean clean-ups in Europe, the Mediterranean and the west coast of Africa. SEAQUAL INITIATIVE recognizes the importance of providing local solutions to global problems and markets.
For that reason, SEAQUAL INITIATIVE is preparing to transform locally retrieved marine litter from local organizations at strategic

locations around the world, starting with Asia and Central and North America.

SEAQUAL INITIATIVE is committed to supporting local communities to improve their waste management and recycling infrastructure.


a new, fully traceable raw material with the power to raise awareness of the issue of marine litter and highlight those helping to fight it

Marine litter from our beaches, found on the ocean, or entering our oceans via rivers and estuaries is collected by clean-up programs. It is then sorted into different material types. The plastic portion is cleaned and transformed into SEAQUAL® MARINE PLASTIC at SEAQUAL INITIATIVE approved facilities. It is then returned to the industry to be transformed into beautiful, new, sustainable products.

Transforming marine litter into SEAQUAL® MARINE PLASTIC:

  • Prevents marine litter from being sent to landfill or incinerated
  • Creates awareness of the problem of marine litter
  • Gives visibility to those people and organizations helping to clean our oceans

Marine litter

Sorted plastic

Washed flake


SEAQUAL INITIATIVE collaborates with brands and manufacturers to bring products made with SEAQUAL® MARINE PLASTIC to market



Brands and Manufacturers from more than 60 countries have joined our fight against marine litter

Together for a clean ocean

Our oceans are our greatest shared natural resource. Together we can clean, repair and protect them.

By supporting SEAQUAL INITIATIVE you are helping to clean our oceans, support local communities and move society towards a circular economy.

Our aim is to create a seismic shift in attitude towards sustainability. We are developing a worldwide program to recover plastic waste from the environment and engaging with all industries to transform this resource into new high-quality everyday products. You will be able to choose SEAQUAL certified products from leading brands for every aspect of your life. Together we can create a new way for humanity to choose a sustainable future.


Your purchasing power is one of the most powerful tools for change. Use it wisely.

In choosing products containing SEAQUAL® MARINE PLASTIC you are helping to end plastic pollution.