Brands & Manufacturers

Camira launches “Quest” a continuation of the partnership with SEAQUAL INITIATIVE

United kingdom

2022

Camira continues its fight against marine plastic pollution with the launch of Quest, an elegant multi-application fabric born from the collaboration with SEAQUAL INITIATIVE.

A continuation of its partnership with SEAQUAL INITIATIVE, global fabric manufacturer Camira has announced the launch of Quest, a recycled polyester fabric containing SEAQUAL® YARN, made from SEAQUAL® MARINE PLASTIC recovered from our oceans.
Joining Oceanic, Camira’s inaugural multi-award winning fabric containing SEAQUAL® YARN which launched in 2020, the addition of this new textile cements the company’s longstanding commitment to creating fabrics woven from sustainable materials.
With a lightly textured surface, and a balanced hopsack weave enhanced by discat-dyed SEAQUAL® YARN, Quest is simple in its aesthetic, and coloured to create a subtle two-tone weave detail. Bringing a touch of ocean warmth to commercial interiors, the lightweight fabric is perfect for both task and soft seating, and ideal for use on panels.
Lynn Kingdon, Head of Creative at Camira, comments on the introduction of Quest: “Created with a conscience, Quest is a beautiful addition to our SEAQUAL collection of fabrics, and we are so proud to continue our partnership with SEAQUAL INITIATIVE.”

Woven entirely from recycled plastic, it really does epitomise waste made wonderful, and, with its casually elegant aesthetic and evocative colour palette, it’s the ideal textile for inclusion in contemporary commercial interiors with a sustainable ethos.
Contributing to reducing marine plastic pollution in a tangible way, each metre of Quest contains the equivalent of 23 plastic bottles. To further assist in the fight against marine plastic pollution, Camira makes a give-back donation directly to the SEAQUAL INITIATIVE for every metre of fabric sold to support their work in cleaning our oceans.

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