Brands & Manufacturers
Men’s brand Bluebuck takes sustainability very seriously. The London-based company produces underwear, T-shirts and socks from organic cotton, and now has a collection of swim shorts made with SEAQUAL® YARN, an eco-friendly fabric made from Upcyled Marine Plastic.
Bluebuck, the menswear brand based in London has a line of swim trunks made from SEAQUAL® YARN containing recycled ocean plastic collected from the Mediterranean by Spanish fishermen. To top it off, 5% of all swimwear sales are donated to the Marine Conservation Society in the UK.
Blueback said it spent two years of R&D to create its own exclusive fabric using SEAQUAL® YARN with a dyed GOTS-certified organic cotton yarn. The result is a collection of briefs and trunks in five different colors, influenced by the mix of fibers. The pieces have been given a sleek, more sporty cut, emphasizing the durability and technical features of the undergarments. The nautical-themed trunks are meant to last longer than other similar products, promoting less waste.
Bluebuck founder Pierre David said: “Ever since we discovered SEAQUAL INITIATIVE we knew that their work and commitment to a greener world was on par with our own beliefs here at Bluebuck. Our partnership allows us to contribute to cleaning up the ocean, as well as reducing energy consumption by 50%, water waste by 40% and carbon emissions by 60% during the yarn production process.” He added: “With our Sport trunks and briefs collection we wanted to mix our love of outdoors and sports with and our love for the environment.”
In addition to their line of swimwear, Bluebuck also offers a variety of eco-friendly menswear products made from GOTS-certified organic cotton (Global Organic Textile Standard) and produced in factories powered by renewable energy sources. The company itself is even GOTS-certified and 100% of the electricity used in their offices comes from renewable sources.
Since all of the materials and products are made in Europe, Bluebuck’s menswear can be easily shipped and moved by road instead of planes, reducing CO2 by about 75% according to the website. Additionally, shipping materials are made from recycled paper and paper tape. The company is in the process of replacing their individual product bags with compostable bags.