66°North has been designing and creating garments since 1926, and for SS19 the collection has translated into lighter outerwear and styles made from functional and now more sustainable materials.

The collection is inspired by the ocean, its surroundings and the environment and consists of garments made from bio-degradable fabrics and SEAQUAL® YARN, 10% of which comes from Upcycled Marine Plastic retrieved from our oceans, beaches and estuaries and 90% of which comes from recycled PET bottles.

Vala Melstað, Creative director of 66°North on the SS19 collection:
“The season is inspired by the ocean and its environment. Iceland is surrounded by the ocean and is fully dependent on its ecosystem. The collection includes styles inspired by our nearest maritime surroundings, harbors, and the related workwear which we have been creating in since 1926. These refined versions of styles are made from functional, recycled and organic materials.

We are not a fully sustainable brand yet, but we want to contribute and do what we can do, to help push a sustainable approach to produce garments. Sourcing the right fabrics in terms of functionality and responsibility towards the environment played a big part in the collection, so as the awareness to reduce trash and pollution in the oceanic environments.”
(Source: 66°North)