Brands & Manufacturers
FIAT 500 & PANDA HYBRID LAUNCH EDITIONS
Fiat’s launch of its Fiat 500 and Fiat Panda mark a milestone in the brand’s history. The seats in these two iconic vehicles are the first in the automotive sector to be made with SEAQUAL® YARN containing Upcycled Marine Plastic to support ocean cleaning and fight marine litter.
The new 500 and Panda Hybrid provide all the benefits of efficient, compact, lightweight and accessible hybrid driving. In short, it is the best solution for a city car and consistent with the Fiat approach. For the last 120 years Fiat has always been a pioneer in technology and an innovator in mobility and now sustainable mobility.
With the launch of the new hybrid versions of the Fiat 500 and the Panda, the electrification of the brand will begin, and will continue with the start of production in Turin of the new 500. This model will be 100% electric and therefore will play a key role in the e-Mobility by FCA strategy. 2020 will see the group offer a range of products and services to give customers a complete and sustainable mobility experience.
The special series can be recognized by the “Hybrid” sign written on the rear and the exclusive “H” logo, formed by two dew drops, on the center panel. Dew – the symbol of the light of dawn and therefore of the beginning of a new era – has been used as inspiration for the new and exclusive “Dewdrop Green” exterior that fits both cars like a bespoke suit, in perfect harmony with the themes of nature and innovation.
On the inside, the seat upholstery is faithful to the sustainable philosophy of the entire project: a perfect match with both the FCA Mild Hybrid technology and the innovative spirit of the iconic Fiat Panda and Fiat 500. The Launch Edition seats are the first in the automotive sector to be partly made with SEAQUAL® YARN, the weaving of which produces a special material, certified by SEAQUAL INITIATIVE, derived from recycled plastic: 10% of which originates from the sea and 90% from land.
SEAQUAL® YARN is produced by transforming plastics collected from the sea into flakes of polyethylene terephthalate. These flakes are then used in the yarn from which the fabrics are made. In the weaving phase, marine polyester is mixed with other environmentally friendly, natural, recycled or recovered fibers. This green process is completed by the application of dyes and environment-friendly finishes based on the saving of water and energy.
Fiat is collaborating with SEAQUAL INITIATIVE to support ocean clean-ups to take action against marine litter. The two new Fiat 500 and Panda Hybrid Launch Edition models will therefore satisfy the customer who is just as attentive to aesthetics as to environmental issues, in terms of consumption and emissions.